advert..oooo..advert

pembelajaran dari mr.K..

kenapa pilih MI sebagai major?
-bcoz I HATE ADVERTISING!

4 element of advert:

• product/brand concept
• target audience
• communication medium
• advertising message/(BIG IDEA)

Target audience:

• behaviourism
• mentality
• income
• age group

medium:

• billboard
• radio
• tv/internet
• magazine

'big idea':

• good advertising message
• good concept

"nothing is constant"-mr.K